ADRIAN RATIU - 3DA -
3D Artist based in The Netherlands /
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Restart a Heart AR - Red Cross (Webby Award, 2x Lovie Awards)

Three awards, one project.
I was passionate to be able to create this animation and AR experience for the Red Cross, at GoSpooky.

At GoSpooky, I was involved in both producing and directing the "Restart a Heart" campaign we pushed for Snapchat and the Red Cross, IFRC. The project is based around creating a lens that teaches users how to perform CPR on a person in need.

At GoSpooky, I was involved in both producing and directing the "Restart a Heart" campaign we pushed for Snapchat and the Red Cross, IFRC. The project is based around creating a lens that teaches users how to perform CPR on a person in need.

Users can experience it in AR, allowing them to move around and inspect every action required to successfully perform CPR.

Users can experience it in AR, allowing them to move around and inspect every action required to successfully perform CPR.

I was involved from start to finish, from concepting, creating and animating the 3D models, and art directing the case videos. The final product was very successful, bringing awareness and information on the subject in multiple countries.

I was involved from start to finish, from concepting, creating and animating the 3D models, and art directing the case videos. The final product was very successful, bringing awareness and information on the subject in multiple countries.

The animations were closely realised in collaboration with IFRC to ensure that all movements are correct and accurate.

The animations were closely realised in collaboration with IFRC to ensure that all movements are correct and accurate.

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